THG (TorontoHatGuy™) is a Toronto-born lifestyle brand built on authenticity, creativity, and community. More than apparel, THG represents a mindset—encouraging people to embrace who they are, move with confidence, and live boldly every day.

Inspired by the Ontario trillium and the culture of Toronto, every collection reflects the city's diversity, resilience, and pride. From premium headwear and apparel to original characters, collectibles, events, and storytelling, THG is creating a world that extends far beyond fashion.

At the heart of the brand are Cappy the Bear® and Brixie the Bear™, original characters created to inspire confidence, kindness, perseverance, and self-expression across generations. Their stories will continue through merchandise, children's books, animation, and future entertainment projects.

THG is also committed to giving back through The THG Foundation, supporting youth, mental health awareness, education, and opportunities that strengthen communities throughout Toronto and beyond.

Every product, event, and creative project is guided by one belief:

Be Bold. Be You.